Why do we always want fake stuff to look natural?

April 25, 2010

Why do we always want fake stuff to look natural? The wood grain interiors of a car, rocks that are not really rock, astroturf, dog treats, processed food. This question popped into my head while I was browsing the dog treat aisle. Beggin’ strips have been around a while and there have been some pretty high profile commercials for them. If you don’t know, they are a dog treat styled to look like bacon and even tout that they have real bacon in them. Well, they might have a wee bit of bacon fat, but I’m pretty sure real bacon doesn’t have wheat flour or corn gluten in it.

So, in order to make something familiar to consumers it’s built up to look like something else. The dog certainly doesn’t care that it looks like bacon. Georgia will eat almost anything and she doesn’t care what it looks like. However, as humans we need that familiar aesthetic in order to know it and buy it. So, it’s a packaging thing which leads to marketing which leads to selling which leads to buying. Things that are perceived as familiar are easier to sell. Maybe this is why things don’t change as frequently as they could.

More on this thought soon…


Georgia the Rock Hound

April 16, 2010

Hopefully Georgia won’t run into any vicious creatures that she has to fight because her teeth are definitely wearing down. And in fact, she lost one last fall. I saw her playing with something and it was her tooth, she was flipping it around, oh to be a dog. The gum closed over and  you can’t tell she’s even missing a tooth. It did not affect her one bit and she was all perturbed with me that we had to go to the vet. It was a seriously wasted trip. So, this is the reason her teeth are wearing away. If you don’t see the video below, follow this link.

Finding Safe Haven

April 11, 2010

So, it’s the start of thunderstorm season and Georgia has already become familiar with her hideout. It’s gotten worse over the last couple of years ever since she was outside when a really loud crack happened.  My strategy is to not be solicitous and make a big deal about it. The consequence: my bathtub gets cleaned more frequently!

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